Theory of Operant Conditioning
Skinner believed that everything we do is shaped by our experience of punishment and reward. He believed that he could shape one's behavior through the techniques of operant conditioning.
The three outcomes of an event that determines whether or not you are likely to repeat that action include reinforcers, neutral operants, and punishers. Reinforcers reward you for an action and increase the probability of a behavior being repeated. Punishers decrease the chances of a behavior being repeated. A neutral operant is a response that neither increases or decreases the probability of a behavior being repeated.
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Picture of the Skinner box
used in Skinner's experiments
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Skinner showed the power of positive reinforcement by placing a hungry rat in his Skinner box and teaching it to pull a lever in order to receive food. By the rat receiving food when he pulls the lever, the behavior is strengthened and the rat will continue to repeat this behavior in the future.
Skinner also showed how negative reinforcement works with a similar experiment in which he placed a rat in his Skinner box and shocked it with electric currents until the rat pulled the lever. The rat quickly learns that pulling the lever stops the shocking which reinforces the behavior through the removal of the unpleasant shocking and the rat is likely to repeat the behavior again.
Here's a video on Skinner conducting another experiment on operant conditioning, but this time on pigeons instead of rats.

